Hi, I’m Alison Dorton, Founder & CEO of Matison Consulting.
I’m a mom of five who refused to let circumstances define my future. From juggling two jobs just to make ends meet to carving out a seat for myself in the online business world, I’ve proven that relentless drive and strategic thinking can transform any situation. I’ve experienced the layoffs and burnout that come from over-reliance on short-term wins—and learned the power of building a model that aligns capacity and revenue for sustainable growth.
Why Choose Matison Consulting?
At Matison Consulting, we don’t just teach theory—we optimize the back-end of your business so you can serve more clients at a deeper level, maintain stable recurring revenue, and finally step out of the never-ending hustle. My journey taught me that a profitable, scalable business isn’t about working harder; it’s about designing a capacity-driven, retention-focused approach that keeps revenue stacking month after month. That’s the mindset and execution I bring to every project, ensuring your business runs like the CEO lifestyle you’ve envisioned—both inside and out.
Matison Consulting 